Following various promotional activities carried out throughout the year in Spanish territory, the APAL - Albufeira Promotion Agency organized a Press Trip for media outlets in Spain. This trip included several journalists from general press and the travel and tourism sector.
The action took place from November 26th to 28th and aimed to promote the tourist offerings of the municipality of Albufeira outside the summer season. Over these three days, journalists had the opportunity to explore what Albufeira has to offer during this time of year. With mild weather and a diverse proposal, the group had a busy schedule full of activities.
The program included a boat trip departing from Albufeira Marina, where they could experience the beauty of the coast and even spot dolphins. The sea also took center stage with the presentation of the underwater exhibition ART Reef by Vhils, recently inaugurated and unique in Portugal.
The inland area of the municipality was introduced in a playful and lively way with a buggy ride through the trails of Paderne. The heart of the city was also visited, providing insight into the history of Albufeira over the centuries. The visit also included a stop at the Center for Arts and Crafts, where the group could participate in a Creative Tourism activity and taste some regional products.
Wine and gastronomy were part of the program with tastings organized at various restaurants in the municipality. Local traditions associated with the sea and countryside, a showcase of local products related to organic and regenerative agriculture, and the increasingly famous "frango da Guia" (chicken from Guia) in Spain were all part of the program. The gastronomic itinerary included a visit to Adega do Cantor for a tasting of some locally produced wines. There was also time to showcase some of the offerings in the field of health and wellness, an area increasingly sought after during this time of year.
The following media outlets were represented in this Press Trip:
- Es Diario | Daily newspaper - Victoria Peñalver
- Magazine | Travel website for women - Sónia Garcia
- 20 Minutos | Digital daily newspaper - Inma Coca
- Mía | Women's magazine - Imna Coca
- Onda Cero Rádio | National radio - Ángel Martínez Bermejo (live broadcasts)
- Traveler | Travel magazine - Cristina Fernández
- Hola | Spanish magazine - Cristina Fernández
- Top Viajes | Tourism and travel website - Esther Rodríguez
Desidério Silva, President of APAL's Board of Directors, provided a "very positive" assessment of this action, emphasizing that it is "a continuation of the various contacts made in Spain during the activities we carried out throughout the year, where we had the opportunity to show that Albufeira has a structured offering that is equally attractive during this season." According to the leader, "nature, from the coast to the inland area with various organized activities, gastronomy, wines, and health and wellness, are important attraction factors, not forgetting that despite not being in the summer, we still have mild and inviting temperatures."
In the aftermath of this action, Desidério Silva also expressed appreciation for all the entrepreneurs who keep their doors open and contribute to making Albufeira an attractive destination outside the summer season.
The Press Trip organized by APAL - Albufeira Promotion Agency was carried out in collaboration with the Municipality of Albufeira.