On World Tourism Day, we celebrate not only the beauty of our planet, but also the importance of tourism as an agent of peace. This year, the theme ‘Tourism and Peace’ invites us to reflect on the importance of tourism as an activity that promotes understanding, solidarity and coexistence between different cultures.
Given the current international climate, the theme is more relevant than ever. And that's also why the transformative power of tourism must be emphasised more than ever.
Travelling is essential for connecting with each other, for breaking down barriers and prejudices, for valuing and understanding diversity.
May we seize this day to reflect on the transformative power of tourism, encouraging harmony and respect among all.
Happy World Tourism Day.